More about me
Take me back to the cool stuff!
Hi, my name is Katy-Ann Federmanand I am a German-American Designer and Illustrator.
What have I been doing recently?
I'm currently working as a Graphic Designer at Puma Teamsport, with a primary focus on licensed products for professional soccer federations and clubs. My work includes developing concepts, creating designs, reviewing samples, and presenting projects internally and to external business partners.
On this website, you'll find a selection of officially released work, along with a few personal projects that reflect my interests and creative approach.
On this website, you'll find a selection of officially released work, along with a few personal projects that reflect my interests and creative approach.
Education & Professional Experience
I studied Design in Nuremberg and graduated with a Bachelor of Arts in 2021. Throughout my broad design program, I focused primarily on illustration and graphic design.
Over the past 7+ years, I've grown into a versatile designer with experience across agencies, small businesses, startups, and a global brand. Working in a variety of environments has given me a broad skill set, made me highly adaptable, and taught me how to confidently manage multiple projects and tight timelines.
Over the past 7+ years, I've grown into a versatile designer with experience across agencies, small businesses, startups, and a global brand. Working in a variety of environments has given me a broad skill set, made me highly adaptable, and taught me how to confidently manage multiple projects and tight timelines.
Who am I ?
I'm passionate about sports, even if running isn't really my thing. I love being outdoors just as much as I enjoy my creative hobbies, and I'm always up for trying a new sport or diving into a random craft project. I value honesty, fairness, and supporting the people around me. I'm always happy to help, cheer someone on, or share what I've learned. I don't believe in gatekeeping—if something I know can help someone grow, I'm happy to pass it on.
How I work?I love developing concepts and believe that strong research is the foundation of great design. Before I start creating, I like to dig deep, understand the context, and explore different directions. Concept development is central to my work. If you're curious about how concepts evolve from idea to execution, I'd be happy to tell you more about it.
My work spans graphic design and illustration, from seamless patterns, print and digital layouts, zines, sketches, paintings, paper-cut artwork, and collages to social media assets and daily photo editing. I'm experienced in working within detailed brand guidelines and league regulations, managing extensive artwork libraries, and balancing creativity with precision and consistency.
My work spans graphic design and illustration, from seamless patterns, print and digital layouts, zines, sketches, paintings, paper-cut artwork, and collages to social media assets and daily photo editing. I'm experienced in working within detailed brand guidelines and league regulations, managing extensive artwork libraries, and balancing creativity with precision and consistency.